Rebuilding Trust In Coffee

Pure | Honest | Crafted In Karnataka🇮🇳

From Bean To Brew

At Shade Brown, we source our coffee directly from the plantations of Karnataka, preserving quality & purity in every granules

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Featured Product

What Makes Shade Brown Special?

100% Arabica

100%
Arabica

Freeze-Dried

Freeze-
Dried

Sourced from Karnataka

Sourced from
Karnataka

Ethically Made

Ethically
Made

“Pure magic in a cup. The best instant coffee I’ve ever had!”

Kavya Shetty

5000+ Happy Sippers

⭐⭐⭐⭐⭐ Rated on Amazon 🇮🇳

  • Kavya Shetty, Bengaluru

    ⭐⭐⭐⭐⭐
    As a coffee lover, I’ve tried everything from local brands to international — but nothing compares to the smooth, bold flavor of Shade Brown’s freeze-dried Arabica. It’s pure magic in a cup!

  • Priya Sinha, Mumbai

    ⭐⭐⭐⭐⭐
    Their Freeze-Dried 50g pouch traveled with me through Himachal — compact, resealable, and always ready to brew. Perfect for the mountains!

  • Lakshya Mehrotra, Pune

    ⭐⭐⭐⭐⭐
    Great coffee! I’m not usually into overly bitter coffee, but this one is the perfect balance. It’s got a strong, rich flavor without being too harsh. You can tell the beans are high quality, definitely worth the price. I'll be adding this to my regular coffee routine!

  • Ayushi, Hyderabad

    ⭐⭐⭐⭐⭐
    Impressed with this coffee! I’m really impressed by the flavor of this coffee. It’s bold and rich but not too strong, just the way I like it. You can really taste the quality. I’m excited to order again!

  • Amrita, Bengaluru

    ⭐⭐⭐⭐⭐
    Perfect for my morning brew! I’ve tried a lot of coffees, but this one really stands out. I will definitely be recommending this to my friends.

  • Aman Kapoor, Jaipur

    ⭐⭐⭐⭐⭐

    Bought the 200g agglomerated pack for my café — customers keep asking what brand it is. Guess who just became a Shade Brown loyalist?

  • Kunal Joshi, Ahmedabad

    ⭐⭐⭐⭐⭐
    Agglomerated coffee from Shade Brown surprised me — easy to brew, bold in flavor, and none of that aftertaste I usually get from instant brands.

  • Aastha Singh, Delhi

    ⭐⭐⭐⭐⭐
    The packaging is compact and so classy—it actually makes the coffee shelf look prettier. And the taste? Clean, and satisfying.